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- Phân loại: 658.81
- Tác giả: Livio Moretti
- Thông tin XB: Cham: Springer, 2019
- Mô tả vật lý: xvi, 216 p.: illustrations, 24 cm.
- Tóm tắt: This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples ...
- Từ khóa: Leadership; Production management; Sale management; MKTE306, MKT306
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