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- Phân loại: 658.4
- Tác giả: Melissa A. Schilling
- Thông tin XB: New York: McGraw Hill, 2023
- Mô tả vật lý: vii, 349 p., 24 cm.
- Tóm tắt: Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage ...
- Từ khóa: Innovation Management; Strategic Process; Competitive Dynamics; New Product Development
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