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- Phân loại: 658.8
- Tác giả: Masaaki Kotabe
- Thông tin XB: Hoboken: Wiley, 2023
- Mô tả vật lý: xxxiv, 728p., 26 cm.
- Tóm tắt: Global marketing has evolved significantly, from ancient trade routes like the Silk Road to today’s complex, competitive international markets. Post-World War II economic growth, initially led by U.S. corporations, was followed by European and Japanese firms and more recently, emerging-market companies, including those from BRICS nations. These companies have intensified global competition, with prominent examples like Mexico’s Bimbo, China’s Haier, and India’s Suzlon successfully expanding internationally. ...
- Từ khóa: Global Competition; Emerging Markets; Multinational Corporations (MNCs); Economic Growth Post-WWII; QTRE435
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