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- Phân loại: 658.5
- Tác giả: Toyohiro Kono
- Thông tin XB: Basingstoke: Palgrave Macmillan, 2007
- Mô tả vật lý: xvi, 263 p.: ill., 23 cm.
- Tóm tắt: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
- Từ khóa: New products; Product management.; Strategic planning; QTRE328
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