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- Phân loại: 658.4
- Tác giả: Thomas H. Davenport
- Thông tin XB: Boston: Harvard Business Review Press, 2017
- Mô tả vật lý: 320 p., 23 cm.
- Tóm tắt: Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy ...
- Từ khóa: Business intelligence; Data mining; Competition; AID300; AIDE300
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