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- Tác giả: Bùi Quang Minh
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 111 p.
- Tóm tắt: The thesis examines the factors influencing the intention to adopt mobile learning among young people in Ho Chi Minh City. It identifies key determinants such as performance expectancy, effort expectancy, social influence, personal innovativeness, and perceived satisfaction, employing the Unified Theory of Acceptance and Use of Technology (UTAUT) as the primary framework. The study uses surveys and statistical analysis to assess these factors, finding significant correlations between these determinants ...
- Từ khóa: Mobile Learning; Intention to Adopt; UTAUT; Young Generation
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