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- Tác giả: Trịnh Thu Minh
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 123 p.
- Tóm tắt: The thesis explores the factors influencing customer satisfaction of Generation Z at coffee shops in Ho Chi Minh City. Key factors identified include atmosphere, employee attitude, coffee quality, food quality, price fairness, IT service, and servicescape. Through surveys and quantitative analysis, the study finds that these factors significantly impact customer satisfaction, providing insights for coffee shop owners to enhance their service quality and customer retention strategies.
- Từ khóa: Customer Satisfaction; Generation Z; Coffee Shops; Service Quality
- Chế độ xem
- 51
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