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- Tác giả: Nguyễn Lê Yến Nhi
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 116 p.
- Tóm tắt: This research investigates the factors influencing brand loyalty towards skincare products among young consumers in Ho Chi Minh City. It highlights the significance of understanding consumer behavior and the competitive nature of the skincare market. The study identifies key factors like brand love, customer satisfaction, and brand trust as having the most impact on brand loyalty. Additionally, it emphasizes the need for tailored marketing strategies to address the preferences of Generation Z consumers.
- Từ khóa: Brand Loyalty; Skincare Products; Young Consumers; Ho Chi Minh City
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