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- Tác giả: Hà Vũ Bảo Châu
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 109 p.
- Tóm tắt: This research explores the factors influencing the purchase intention towards electric cars among young consumers in Ho Chi Minh City. It identifies five key factors: brand image, perceived behavioral control, attitude, social influence, and environmental awareness, with environmental awareness having the greatest impact. The study utilized quantitative methods, gathering data via surveys and analyzing it using SPSS software. The findings highlight that while demographic factors like gender, income, ...
- Từ khóa: Electric cars; Purchase intention; Environmental awareness; Young consumers
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