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- Tác giả: Trần Tiểu Ân Sam
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 74 p.
- Tóm tắt: This study examines the factors affecting Gen Z users' attitudes in Ho Chi Minh City towards TikTok video shopping ads. The research identified four key variables: Information, Entertainment, Credibility, and Interaction, which significantly influence these attitudes. It highlights that while TikTok provides valuable information and interactive content, the credibility of ads is paramount in shaping positive attitudes. Recommendations include creating engaging, trustworthy, and interactive advertising ...
- Từ khóa: Information; Entertainment; Credibility; Interaction
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