-
- Tác giả: Nguyễn Đức Ngọc Hằng
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 107 p.
- Tóm tắt: This research analyzes factors affecting brand loyalty towards household appliances among Generation Z in Ho Chi Minh City. The study identifies five key factors: brand awareness, brand image, perceived quality, brand trust, and customer satisfaction. Using a structured survey and statistical analysis, the findings suggest that these factors significantly influence brand loyalty. The research provides actionable recommendations for businesses to enhance brand loyalty by focusing on improving these ...
- Từ khóa: Brand Awareness; Brand Image; Perceived Quality; Brand Trust
- Chế độ xem
- 66
Tìm kiếm thêm
