-
- Tác giả: Hứa Quang Huy
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 123 p.
- Tóm tắt: This study examines the factors affecting the continuance intention to use ZaloPay e-wallet among Generation Z in Ho Chi Minh City. The research identifies seven key factors influencing this intention: attitude, satisfaction, perceived usefulness, performance expectancy, habit, social influence, and operational constraints. The study reveals that positive attitudes and high levels of satisfaction significantly boost continuance intention, while operational constraints negatively impact it. Recommendations ...
- Từ khóa: Continuance Intention; Satisfaction; Perceived Usefulness; Operational Constraints
- Chế độ xem
- 60
Tìm kiếm thêm
