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- Tác giả: Hồ Mai Ly
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 142 p.
- Tóm tắt: This study investigates the factors influencing repurchase intention towards Korean cosmetics among Generation Z in Ho Chi Minh City. It identifies five key factors: perceived price, perceived suitability, country of origin, customer satisfaction, and brand loyalty. Using a structured survey and statistical analysis, the findings highlight that perceived suitability and customer satisfaction are the most significant factors affecting repurchase intention. The study provides recommendations for Korean ...
- Từ khóa: Perceived Price; Perceived Suitability; Customer Satisfaction; Brand Loyalty
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