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- Tác giả: Nguyễn Thị Ánh Ngọc
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 121 p.
- Tóm tắt: This research explores the factors influencing the continuance intention to use the MoMo e-wallet among Generation Z in Ho Chi Minh City. Key factors identified include attitude, satisfaction, perceived usefulness, trust, and price value. The study reveals that a positive attitude and high perceived usefulness are the strongest predictors of continued usage intention. Satisfaction and trust also play significant roles, while facilitating conditions are found to be insignificant. The findings suggest ...
- Từ khóa: Continuance Intention; Generation Z; Perceived Usefulness; Trust
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