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- Tác giả: Phùng Bảo Ngọc
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 123 p.
- Tóm tắt: The thesis investigates factors affecting the purchase decisions of Generation Z towards smartphones in Ho Chi Minh City. The study identified six key factors influencing these decisions: convenience, brand concern, social influence, dependency, product quality, and price. The research methodology involved surveys distributed online and data analyzed using SPSS software. The findings suggest that understanding these factors can help businesses develop effective marketing strategies to attract Gen ...
- Từ khóa: Convenience; Brand Concern; Social Influence; Dependency
- Chế độ xem
- 60
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