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- Tác giả: Nguyễn Minh Yên
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 115 p.
- Tóm tắt: This thesis investigates the impact of corporate culture on the organizational commitment of Generation Z employees in small and medium-sized enterprises (SMEs) in Ho Chi Minh City. It uses a combination of literature review and quantitative research methods, including surveys and data analysis with SPSS, to identify key factors such as organizational support, work environment, growth opportunities, rewards and recognition, colleague support, and work flexibility. The study aims to provide practical ...
- Từ khóa: Corporate culture; Organizational commitment; Generation Z; Small and medium-sized enterprises (SMEs)
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