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- Tác giả: Trần Bùi Bích Hoàn
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại, 2024
- Mô tả vật lý: 132 p.
- Tóm tắt: This thesis investigates the impact of Environmental, Social, and Governance (ESG) practices on brand trust and customer engagement within the food and beverage industry in Ho Chi Minh City. Utilizing the Commitment-Trust Theory, Stakeholder Theory, and Stimulus-Organism-Response (SOR) model, the study examines how ESG pillars (environmental, social, governance) influence customer behavior. Findings indicate that ESG practices significantly enhance brand trust, which in turn boosts customer engagement. ...
- Từ khóa: ESG practices; Brand trust; Customer engagement; Food and beverage industry
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