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- Tác giả: Nguyễn Thị Thảo Hằng
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Tóm tắt: The study examines the factors influencing parents' purchasing behavior toward local dairy products for their children in contemporary retail channels in Ho Chi Minh City. It employs both qualitative and quantitative research methods, gathering data through surveys and interviews. The findings highlight that factors such as product quality, price, brand reputation, and marketing strategies significantly impact purchasing decisions. The study also provides recommendations for local dairy businesses ...
- Từ khóa: Purchasing Behavior; Dairy Products; Consumer Decision-Making; Marketing Strategies
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