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- Tác giả: Đặng Thành Lâm
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Tóm tắt: This thesis explores the factors influencing the online purchase intention of electrical equipment among Gen Z consumers in Ho Chi Minh City. Using models like TRA, TAM, and UTAUT, the study identifies trust, price expectations, perceived usefulness, ease of use, perceived risk, and social influence as significant factors. The research employs quantitative methods, including surveys and statistical analyses, to validate the proposed hypotheses. Findings suggest that trust, price expectations, and ...
- Từ khóa: Online Purchase Intention; Electrical Equipment; Gen Z Consumers; E-commerce
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