Thư viện Đại học Ngoại thương Tp. HCM

Examining the effect of Buy Now, Pay Later (BNPL) payment method on the impulsive buying behavior on E-commerce platforms of Gen Z in Ho Chi Minh city

Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024

Mô tả vật lý: 103 p.

Tóm tắt: This thesis investigates the impact of the "Buy Now, Pay Later" (BNPL) payment method on impulsive shopping behavior among Gen Z on e-commerce platforms in Ho Chi Minh City. Utilizing the Stimulus-Organism-Response (S-O-R) model, the study examines how factors like interactivity, security, and ease of use influence customer satisfaction and trust, ultimately leading to impulsive buying. The findings reveal that interactivity and security significantly enhance customer satisfaction and trust, which ...

Từ khóa: Buy Now, Pay Later (BNPL); Impulsive shopping behavior; Gen Z; E-commerce platforms

Chế độ xem
- Thân thiện
- Dublin core
62

Tìm kiếm thêm