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- Tác giả: Đinh Đức Huy
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 95 p.
- Tóm tắt: This thesis examines the factors influencing the intention to use NFC-based contactless payments among Generation Z consumers in Ho Chi Minh City. Utilizing the UTAUT2 model, the study investigates variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. Findings reveal that these factors significantly impact the intention to adopt NFC-based payments, with performance expectancy and habit being the most influential. The ...
- Từ khóa: NFC-based contactless payments; Generation Z; UTAUT2 model; Adoption intention
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- 51
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