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- Tác giả: Vũ Ngọc Diễm Quỳnh
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 137 p.
- Tóm tắt: The thesis explores factors influencing online shopping behavior of consumers in Ho Chi Minh City during the economic recession. The study finds that decreased disposable income and subjective norms significantly enhance online shopping intentions, while perceived risk has a negative impact. The results indicate that the most influential factor is decreased disposable income, highlighting the role of economic conditions on consumer behavior. The research concludes with recommendations for e-commerce ...
- Từ khóa: Online Shopping Behavior; Economic Recession; Consumer Behavior; E-commerce
- Chế độ xem
- 104
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