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- Tác giả: Võ Phúc Việt Nhi
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 144 p.
- Tóm tắt: The study examines the impact of user interface design on the purchase intention of Generation Z consumers in Ho Chi Minh City, focusing on Shopee Vietnam. The results indicate that commerce and collaboration design have the strongest influence on purchase intentions, while customization and information design also play significant roles. Visual design, however, was found to be insignificant. Recommendations for improving user experience on e-commerce platforms are provided, emphasizing the need ...
- Từ khóa: User Interface; Purchase Intention; Generation Z; E-commerce
- Chế độ xem
- 70
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