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- Tác giả: Trần Lê Hải My
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 129 p,
- Tóm tắt: This thesis investigates the factors influencing Generation Z's work motivation in companies in Ho Chi Minh City. Using data from 230 valid survey responses, it applies multiple regression analysis and other statistical methods to identify key motivational drivers. The study concludes that salary and welfare, leadership effectiveness, corporate culture, career development, colleague relationships, workplace conditions, job design, and reward and recognition significantly impact work motivation. Recommendations ...
- Từ khóa: Generation Z; Work motivation; Ho Chi Minh City; Corporate culture
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