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- Tác giả: Tạ Nguyễn Thảo Nguyên
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 75 p.
- Tóm tắt: This collection of graduation theses from various students at Foreign Trade University covers a broad range of topics related to business, economics, and management. Each thesis explores specific areas such as the impact of herding behavior on the Vietnamese stock exchange, the influence of gamification on brand loyalty among Gen Z, factors affecting consumer purchase intention in cross-border e-commerce, and the role of provincial institutions in firm performance. The studies use various research ...
- Từ khóa: Herding Behavior; Brand Loyalty; Cross-Border E-Commerce; Provincial Institutions
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- 61
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