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- Tác giả: Nguyễn Thanh Hà
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 113 p.
- Tóm tắt: The graduation thesis explores the factors affecting consumer purchase intention of apparel products in cross-border e-commerce in Ho Chi Minh City. It uses empirical methods to understand the influence of platform reputation, product awareness, information quality, and service quality on consumer trust and purchase intentions. The research highlights that consumer trust is significantly influenced by these factors and mediates the relationship between perceived usefulness, ease of use, and purchase ...
- Từ khóa: Consumer Trust; Cross-Border E-Commerce; Purchase Intention; Apparel Products
- Chế độ xem
- 70
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