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- Tác giả: Nguyễn Nhật Tân
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 42 p.
- Tóm tắt: This research explores the factors affecting consumer purchase intention of apparel products in cross-border e-commerce (CBEC) in Ho Chi Minh City. By employing the Stimulus-Organism-Response (SOR) model, Technology Acceptance Model (TAM), and Information Systems Success (ISS) model, the study identifies key factors such as platform reputation, product awareness, information quality, service quality, perceived usefulness, and perceived ease of use that influence consumer trust and purchase intention. ...
- Từ khóa: Cross-border e-commerce (CBEC); Purchase intention; Consumer trust; Apparel products
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