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- Tác giả: Nguyễn Duy Thiệu
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 94 p.
- Tóm tắt: This study investigates the factors influencing Gen-Z users' decisions to adopt MoMo e-wallet for transactions at convenience stores in Ho Chi Minh City. The research employs a comprehensive assessment of the Vietnamese Fintech industry and the MoMo e-wallet, leveraging technology acceptance models to evaluate user adoption factors. Quantitative methods, including surveys and statistical analysis, are used to gather and analyze data. The findings aim to provide insights for enhancing MoMo's market ...
- Từ khóa: E-wallet adoption; Consumer behavior; Fintech; Mobile payments
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- 62
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