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- Tác giả: Nguyễn Hoàng Thanh Thảo
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 117 p.
- Tóm tắt: The integration of augmented reality (AR) in online shopping has revolutionized the retail experience, particularly for the tech-savvy Gen Z demographic. With the rapid growth of Vietnam's e-commerce sector and the increasing demand for interactive and immersive shopping experiences, this study aims to explore the impact of AR applications on the online purchase intentions of Gen Z customers in Ho Chi Minh City. By understanding the factors influencing purchase decisions, businesses can optimize ...
- Từ khóa: Augmented Reality (AR); Online Purchase Intention; Gen Z; Ho Chi Minh City
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