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- Tác giả: Nguyễn Duy
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 78 p.
- Tóm tắt: The prevalence of short video content on platforms like TikTok has significantly changed the way young people consume media. While books continue to play a crucial role in knowledge dissemination and cultural preservation, they face challenges in maintaining interest among youth. This study investigates the factors influencing the intention to purchase physical books on the TikTok Shop e-commerce platform among young people in Ho Chi Minh City. By understanding these factors, the research aims to ...
- Từ khóa: TikTok Shop; Physical Books; Purchase Intention; Young People
- Chế độ xem
- 68
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