Thư viện Đại học Ngoại thương Tp. HCM

The impact of Social Media Influencer Marketing on the Consumers’ Purchase Intentions towards Cosmetic Products with credibility as the Mediation

Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024

Mô tả vật lý: 117 p.

Tóm tắt: Managerial overconfidence can significantly impact corporate decision-making, particularly in emerging markets like Vietnam. Overconfident managers may overestimate future returns, leading to risky investments and potentially increasing stock price crash risk. This study investigates the relationship between managerial overconfidence and stock price crash risk in Vietnamese listed companies. Understanding this relationship is crucial for improving corporate governance practices and enhancing market ...

Từ khóa: Managerial Overconfidence; Stock Price Crash Risk; Corporate Governance; Vietnamese Listed Companies

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