-
- Tác giả: Nguyễn Đặng Vy Khanh
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 120 p.
- Tóm tắt: The research explores the increasing significance of social media marketing activities (SMMAs) in influencing Vietnamese consumers' willingness to pay premium prices for green skincare products. With the rise of digitalization, social media has become a crucial platform for businesses to engage with consumers, enhancing brand awareness and driving purchasing decisions. The study aims to bridge the research gap by examining the impact of SMMAs on consumer behavior in Vietnam's growing skincare market, ...
- Từ khóa: Social Media Marketing Activities (SMMAs); Consumer Behavior; Green Skincare Products; Vietnam Market Analysis
- Chế độ xem
- 57
Tìm kiếm thêm
