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- Tác giả: Nguyễn Đặng Thuỳ Dương
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 156 p.
- Tóm tắt: The explosion of the 4.0 Technological Revolution and the ongoing development of the Internet have revolutionized shopping and payment habits. In Vietnam, cashless payments are on the rise, particularly with the increasing use of e-wallets like MoMo. This study investigates the factors driving the choice of using MoMo e-wallet as a payment method among Gen-Z users at convenience stores in Ho Chi Minh City. Understanding these factors can help enhance e-wallet services and promote a cashless society ...
- Từ khóa: MoMo E-Wallet; Gen-Z; Convenience Stores; Cashless Payment
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