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- Tác giả: Hồ Trần Minh Vy
- Thông tin XB: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 124 p.
- Tóm tắt: The COVID-19 pandemic has accelerated the shift towards online accommodation booking, making it crucial to understand the factors influencing Generation Z's booking intentions. With Da Nang City emerging as a popular tourist destination, this research aims to explore how various factors impact the online accommodation booking intentions of Gen Z travelers visiting Da Nang. This study provides insights to online travel agencies (OTAs) and local businesses, helping them to better cater to the needs ...
- Từ khóa: Online Accommodation Booking; Generation Z; Da Nang City; Online Travel Agencies (OTAs)
- Chế độ xem
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