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- Tác giả: Hà Lê Minh
- Thông tin XB: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 120 p.
- Tóm tắt: The rapid growth of TikTok and its significant user base among Generation Z in Ho Chi Minh City presents a unique opportunity for tourism marketing. With over 72.7 million social media users in Vietnam and TikTok experiencing a 35.8% increase in users by January 2024, it has become a dominant platform for marketing communications (Digital 2024 Report). This study aims to explore the impact of TikTok video marketing on the domestic tourism intentions of Generation Z in Ho Chi Minh City. By understanding ...
- Từ khóa: TikTok Video Marketing; Generation Z; Domestic Tourism; Ho Chi Minh City; TikTok Video Marketing
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