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- Tác giả: Lê Minh Nguyệt
- Thông tin XB: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 124 p.
- Tóm tắt: The integration of technology and the growth of e-commerce platforms have transformed transaction and purchase behaviors, especially among young people. In Ho Chi Minh City, the use of credit cards for online transactions is becoming increasingly popular. Understanding the factors influencing young people's willingness to use credit cards on e-commerce platforms is crucial for lawmakers, financial institutions, and businesses. This research aims to identify these factors to enhance strategic effectiveness, ...
- Từ khóa: Credit Card Usage; E-commerce Platforms; Young Consumers; Ho Chi Minh City
- Chế độ xem
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