Tóm tắt: In the era of economic development and fierce competition, attracting and retaining top talent is critical for organizations. Human resource management, especially recruitment, plays a vital role in achieving sustainable competitive advantages. Vietnam, particularly Ho Chi Minh City, faces challenges in finding skilled workers due to a skills gap. Fresh graduates bring new talent and up-to-date skills to the workforce, making them crucial for economic growth. This research aims to identify the factors ...