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- Tác giả: Bùi Ngọc Tâm Uyên
- Thông tin XB: TP. Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 143 p.
- Tóm tắt: With 85.9 million social media users in Vietnam (Statista, 2023), businesses are leveraging social media marketing activities (SMMAs) to enhance brand awareness and consumer engagement. The COVID-19 pandemic accelerated online shopping, making effective digital marketing crucial (World Economic Forum, 2021). The projected $357.7 million spend on social media advertising in Vietnam for 2024 (Statista, 2023) highlights the importance of optimizing SMMAs. This research examines the impact of SMMAs on ...
- Từ khóa: Social media marketing; Green skincare products; Perceived quality
- Chế độ xem
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