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- Tác giả: Bùi Thị Thu Hiền
- Thông tin XB: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 136 p.
- Tóm tắt: The rapid economic growth of Vietnam over the past three decades, coupled with increasing environmental challenges, has highlighted the need for sustainable development. The average GDP per capita in Vietnam rose significantly from $98 in 1990 to $3,756 in 2021 (World Bank, 2021). However, this economic progress has led to severe environmental issues, such as increased pollution and resource depletion. In response, the Vietnamese government has implemented policies like the "Green Growth Strategy" ...
- Từ khóa: Sustainability Marketing; Purchase Intention; Generation Z; Ho Chi Minh City
- Chế độ xem
- 85
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