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- Tác giả: Christopher Lovelock
- Thông tin XB: Pearson Education, 2011
- Mô tả vật lý: 649p.
- Tóm tắt: This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
- Từ khóa: Services Marketing
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