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- Phân loại: 658.8
- Tác giả: Leon G. Schiffman
- Thông tin XB: Pearson Education, 2019
- Mô tả vật lý: 509p.
- Tóm tắt: This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research.
- Từ khóa: Consumer behavior; Motivation research; Marketing
- Chế độ xem
- 77
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