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- Tác giả: Rosalind Beere
- Thông tin XB: Palgrave Macmillan, 2017
- Mô tả vật lý: 230p.
- Tóm tắt: The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry ...
- Từ khóa: Franchising; Industry Evolution
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