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- Phân loại: 658.8
- Tác giả: Darren Coleman
- Thông tin XB: Kogan Page, 2018
- Mô tả vật lý: 297p.
- Tóm tắt: Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
- Từ khóa: Branding; Marketing; Consumers’ preferences; Consumer satisfaction
- Chế độ xem
- 305
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