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- Phân loại: 659.1
- Tác giả: Markus Stahlberg
- Thông tin XB: Kogan Page Limited, 2010
- Mô tả vật lý: 257p.
- Tóm tắt: Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource. Its mix of savvy insights and suggestions from those on the front lines of retailing will appeal ...
- Từ khóa: Advertising; Marketing; Consumers; Decision making; Shopping; Point-of-sale; Shopper Marketing
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- 311
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