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- Phân loại: 658.8
- Tác giả: Maria Gomez Albrecht
- Thông tin XB: OpenStax, 2023
- Mô tả vật lý: 713p.
- Tóm tắt: Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization ...
- Từ khóa: Marketing
- Chế độ xem
- 91
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