-
- Tác giả: Sandra Vandermerwe
- Thông tin XB: London: Macmillan, 2014
- Mô tả vật lý: xvii, 292 p.
- Tóm tắt: Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the ...
- Từ khóa: Marketing; Leadership; Customer Relationship Management; Marketing căn bản; MKTE301
- Chế độ xem
- 74
Tìm kiếm thêm
