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- Tác giả: Dieter Bögenhold
- Thông tin XB: Switzerland: Palgrave, 2019
- Mô tả vật lý: vii, 130 p.
- Tóm tắt: This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks how earnings and spending are related to each other. More generally, consumption research investigates how people, social classes or societies realize their consumption practices. The question of how consistent ...
- Từ khóa: Cultural Economics; Organizational Studies; Consumer Behavior; Marketing căn bản; MKTE301
- Chế độ xem
- 118
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