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- Tác giả: Androniki Kavoura
- Thông tin XB: Switzerland: Springer, 2019
- Mô tả vật lý: XL, 1330
- Tóm tắt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing ...
- Từ khóa: Marketing; Tourism Management; Information Systems Applications; IT in Business; Marketing quốc tế; MKTE401
- Chế độ xem
- 122
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