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- Phân loại: 659.133
- Tác giả: Jonah Berger
- Thông tin XB: New York: Simon and Schuster, 2013
- Mô tả vật lý: 244: ill, 21 cm.
- Tóm tắt: The book explains why some ideas, products, and content go viral. Jonah Berger analyzes the key factors that drive word-of-mouth and how businesses can leverage them to boost sales. It emphasizes that word-of-mouth is more effective than traditional advertising and can be utilized by anyone.
- Từ khóa: Word-of-mouth; Behavioral psychology; Marketing strategy; Viral marketing
- Chế độ xem
- 185
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