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- Tác giả: Theresa Langdon
- Thông tin XB: Los Angeles: Tritech Digital Media, 2018
- Mô tả vật lý: 179 p.
- Tóm tắt: Chapter 1: Market Research: An Introduction; Chapter 2: Marketing Information Systems: A New Dimension; Chapter 3: The Scientific Method and Its Limitations; Chapter 4: Research Design and Methods; Chapter 5: Measurement and Measurement Scales; Chapter 6: Sampling Techniquesz.
- Từ khóa: Market Research; Marketing Information Systems; Research Design and Methods; Nghiên cứu Marketing; MKTE305
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